People are cottoning on to the fact that toxifying their tummies with processed drinks like alcohol and soda compromises their health and immunity. Giv had developed a delicious & nutritious Mushroom beverage but were eager to avoid going down the path of other natural 'organic' health drinks on the market with run of the mill, earth-toned branding. They approached us to create a fun slightly mysterious identity with pizzaz to wow children and adults alike and pave the way for a smarter, healthier future. Sip back and relax.